What’s the deal with Bethany’s logo?

the Bifrost

The Bifrost

The Laursen Evaluation & Design logo is my own drawing of the Bifrost, a rainbow bridge that connects the Nine Realms in Norse legends. Like the Jane Foster character in Thor, I see evidence of connections where others do not, and I am passionate about making sense of these connections. In the clip below, Thor shows Jane that she’s not crazy–she was stuck because she was focusing on the realms and not what lies between them. Like my logo, my calling is to draw attention to the integrating power of what lies in the negative space in our pictures of the world.